Unleash the power of your personal brand & turn it into a your biggest asset.
Let’s bridge the gap between who you are and what your business is capable of. We’ll help you build a brand that feels true, looks magnetic and attracts opportunities that match your ambition.
We help female-founders to turn their names into brands that open doors.
Who is this for?
This is for the woman who knows she’s capable of more, she just needs the world to catch up.
You might be ready to:
Raise your profile and be recognised as a leader in your space.
Attract more of the right clients — the ones who get your value and pay accordingly.
Launch something new — a business, offer, or revenue stream that feels aligned with who you are now.
Open new doors — partnerships, speaking gigs, press features, collaborations.
Or simply use your skills to make more money and create more freedom doing what you’re brilliant at.
You don’t need to reinvent yourself. You just need a brand that amplifies the version of you that already exists…and puts her in the spotlight where she belongs.
High-Value Retainers
Vogue Featured
Award Nominations
Press Coverage
Podcast Guest
In-Demand Speaker
Aligned clients
NED opportunities
Forbes Featured
High-Value Retainers Vogue Featured Award Nominations Press Coverage Podcast Guest In-Demand Speaker Aligned clients NED opportunities Forbes Featured
Client Wins
We are Paper Planes
We’re two women who’ve built our careers — and our businesses — by owning our stories and backing ourselves.
We learned that your personal brand isn’t about becoming someone else; it’s about becoming undeniably you. And when you do that? Everything changes.
We’re part CMO, part COO — and fully invested in helping ambitious women to build businesses and lives that they love.
We bring together strategy, storytelling, and systems to help you:
Find your voice and own your authority.
Build visibility that feels authentic, not performative.
Create opportunities that match your ambition.
Put simple, smart systems in place to make your life (and business) easier.
Because the moment you stop hiding behind your business and start leading with who you are…that’s when everything starts to take off.
How We Do It
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Before we touch a logo, post, or headline, we get clear on you. Your story, values, strengths, and the people you’re here to reach. We’ll define your niche, your audience, and the unique position you hold in your space.
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We craft a narrative that feels like you. We uncover the words, tone, and message that feel authentically yours. You’ll stop second-guessing what to say and start communicating with confidence, clarity and purpose.
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First impressions count. We translate your brand into an aesthetic that stops the scroll. Photography, styling, colour, and design that feel elevated, consistent, and unmistakably yours. From visuals to vibe, we craft an identity that feels unmistakably you.
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We’ll map out how and where you show up: website, social media, email, and other touchpoints. This is where your message meets momentum: showing up consistently, strategically, and in the spaces that matter most for your brand.
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Because a strong brand needs strong systems. We’ll help you put structure behind the strategy with tools, templates, and workflows that make showing up simple and scaling sustainable.
The Power of Finally Being Seen
You start showing up with clarity and confidence. You attract opportunities that once felt out of reach. And you finally become known for the work you want to be known for. Because personal branding isn’t just about being seen…it’s about being sought after.
Our clients have gone on to:
Launch new offers and revenue streams that showcase their true expertise.
Land high-value retainers and partnerships that align with their goals and values.
Get featured on podcasts, panels, and in the press — amplifying their credibility and reach.
Build communities, collaborations, and audiences that open doors they didn’t even know existed.
Finally quit their corporate jobs and launch the businesses they were always meant to run.
Ways To Work With Us
01
Your Becoming Era
MAGNETIC MESSAGING THAT cuts through the noise.
You know what you do — you just can’t explain it in a way that clicks.
This is where we fix that. We’ll uncover what makes you different, nail your positioning and craft messaging that connects and converts…and makes your ideal clients go “this is for me!”
Includes:
90-min Brand Strategy & Direction Session
Ideal Client & Niche Definition
Messaging Framework (your What / Who / How / Why)
Tone of Voice Guide
Homepage Copy (headline, intro, about and call to action)
Magnetic Messaging Document (for socials, bios, long-form content)
Perfect if you need clarity and words that actually work before you dive into design.
Investment: $1,250 USD, 1-2 weeks
02
Your Visibilty Era
Scroll-Stopping Visuals & Strategy That SellS
It’s time to look like the expert you are. We’ll design a cohesive visual identity, create your social system, and build a marketing plan that makes visibility simple, consistent, and draws your people to you.
Includes:
Everything in The Becoming Era
Visual Direction Board (colours, fonts, imagery, photography)
12 Custom Canva Templates
Mini Brand Book (logos, type, photography style)
30-Day Marketing Plan + Editable Content Calendar
Messaging Prompts & Captions
1 x Additional Brand Coaching Call
Walk away with a brand that turns heads and a plan that keeps you seen & in demand.
Investment: $2,450 USD, 3-4 weeks
03
Your Legacy Era
Your brand, booked-out. Your business, automated.
This is where everything runs on rails.Your website, email and marketing systems all working together — building trust, generating leads and freeing you up to do what you’re actually great at.
What You’ll Get:
Everything in The Becoming Era + The Visibility Era
5-page Squarespace website (design + build)
Email Marketing Setup (Flodesk platform)
Flodesk setup + custom email template
CRM & automation integrations (Dubsado optional add-on)
Automated forms, workflows & welcome sequence
1:1 system training to run it all with ease
2 x Additional Brand Coaching Calls
You’ll walk away with a fully realised brand and digital ecosystem designed to scale with you — built for authority, efficiency and lasting impact. Your website, emails, and systems all built to look effortless, feel professional and run seamlessly behind the scenes.
Whether you’re launching a new business, a new offer, or your next chapter…this is the setup that makes it real.
Investment: $4,950 USD, 6-8 weeks