We are Paper Planes co. | First-Class Marketing & OperationsFor Travel & Hospitality Founders Ready to Grow & Scale Without Burning Out.
grow BEYOND the PASSION PROJECTLuxury travel is growing fast and standing out has never mattered more.
The brands winning aren’t just good at what they do; they’re clear, consistent and effortless to experience. Yet many founders are still wearing every hat and doing everything themselves. That approach doesn’t scale and it doesn’t and it doesn’t give you the freedom you built this business for.
With CMO-level marketing expertise and COO-level operational leadership, we help travel and hospitality founders grow sustainably through strong brand positioning, consistent marketing and a seamless client experience.
We work with you to build a business clients rave about, return to, recommend, with a reputation that opens doors and takes you to the next level.
Attract the right clients.
Support them exceptionally.
Build a business that lasts.
How we take you to the next level
HOW YOU SHOW UPBrand & Marketing Management
Stop second-guessing what to say, what to post, or whether any of it is working.
We help you get clear on what you stand for, who you’re speaking to, and how to stay visible consistently, so how you show up online feels focused, confident, and aligned with the quality of your work.
Our work covers brand positioning and ongoing marketing management so that you can stop winging it and start attracting the right clients consistently.
HOW YOU DELIVEROperations & Client Experience
No more running your business from your inbox or holding everything together in your head.
We help you put structure around how your business runs day to day — from enquiries, onboarding, client communication, and your CRM (yes, you should have one!) — so delivery feels smooth and as luxury as the service you provide.
We also help you build the right operational foundations to delegate without losing your standards or your voice. Not only will your business finally feel like it’s running properly; clients will feel genuinely looked after and keep coming back to you.
HOW YOU BUILDTemplates & Resources
You don’t need more noise, trends, or tactics pulled from different corners of the internet.
We’ve created a growing library of templates, guides, and practical resources designed to help you build a stronger brand, manage your marketing activity, lead your team, and bring more structure to how your business runs.
These are plug-and-play tools you can adapt to your business straight away, regardless of whether you work with us one-to-one or not.
free downloadStop Sounding Like Everyone Else
A practical brand clarity guide to help you cut through the noise.
Clarify your positioning, sharpen your message and attract better-fit clients.
KIND WORDSMeet Our Founders
Paper Planes Co. was founded by Claire Moorhead and Georgia Oliver to bring front-of-house and back-of-house expertise together, because great brands only scale when both are strong.
Between us, we’ve worked with some of the world’s most recognized luxury and tech brands, including Amazon, Expedia, Gucci, and Chanel.
We both love travel and know first-hand how powerful this industry can be. It’s a space where more women are building businesses, creating freedom, and redefining success on their own terms — and we want to help them not only do it well, but truly fly.
We bring CMO-level brand and marketing expertise together with COO-level operational leadership, so our clients don’t just grow — they build businesses that last.
Who This Is For
This is for you if you work in travel and/or hospitality and are ready to move beyond a passion project and build a business designed for long-term growth.
is this you?:You’ve built something successful, but it still relies heavily on you
You’re wearing too many hats and it’s starting to show
Your brand, marketing, or client experience feel inconsistent
You want structure without losing personality
You’re ready to step into a more intentional leadership role
We typically work with founders who are happy to invest in their business and value quality, service and reputation…and who are serious about building something that lasts.
start the conversationInterested in partnering with us?
Whether you’re a brand seeking first-class brand, marketing, or operations support, or interested in joining our extended team, we’d love to start a conversation.