Privacy Policy

Last updated: September 2025

Paper Planes Co. (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website www.wearepaperplanes.co (the “Site”).

By using our Site, you agree to the terms of this Privacy Policy.

Information We Collect

We collect the following types of information:

Personal Information you provide to us: When you sign up for our newsletter, download resources, or otherwise interact with our forms, we may collect your name and email address. This data is collected and managed through Flodesk.
Analytics and Tracking Information: We use Google Analytics to understand how visitors use our Site. We also use the Meta Pixel to track performance of our marketing and advertising campaigns. This may include data such as IP address, browser type, and pages visited.

How We Use Your Information

We use the information we collect to:

Provide you with updates, resources, and marketing communications
Improve the functionality and performance of our Site
Measure the effectiveness of our marketing and advertising campaigns
Respond to inquiries and provide customer support

Sharing Your Information

We do not sell or rent your personal information. We may share your information with trusted third-party service providers who help us operate our business, including:

Flodesk (email marketing)
Google Analytics (website analytics)
Meta (Facebook/Instagram) (advertising and retargeting)

These providers are only permitted to use your information to perform services on our behalf.

Cookies

Our Site uses cookies and similar tracking technologies to enhance your browsing experience, analyse usage, and deliver targeted advertising. You can manage or disable cookies in your browser settings, but some features of the Site may not function properly if cookies are disabled.

Data Retention

We retain your personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Your Rights

Depending on your location, you may have the right to:

Access, correct, or delete your personal information
Withdraw consent to marketing communications at any time
Opt out of data collection via cookies and analytics

To exercise your rights, please contact us at hello@wearepaperplanes.co.

Security

We take reasonable technical and organisational measures to protect your information. However, no online transmission or storage system is 100% secure, and we cannot guarantee absolute security.