the RETAINER

Senior support.

Strategic leadership.

Sustainable scale.

The CMO & COO partnership that helps scaling leaders move through transition with confidence.

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When You’re Scaling Your Business, Transition Isn’t Optional.

Rebrand. Restructure. Buy-out. New markets. Investment.

When your business is in a season of big change, you don’t just need advice. You need senior partners who can steer alongside you and your team, keep the momentum steady and make sure growth doesn’t cost you your sanity.

That’s what the Retainer is designed for: high-level, hands-on support that gives you clarity, stability and impact as you scale.

Is this you?

You’re leading a bigger business going through a rebrand, restructure, or buy-out

You’re eyeing new markets, partnerships, or investment

You want CMO + COO brains embedded into your business, without hiring full-time execs

You need systems, consistency, and senior support to guide your team and keep growth on track

You have big ambitions and ready to take your business into its next chapter.

We’re confident that you won’t need us forever, but for the next 3–6 months, you’ll have dedicated experts who can help you fly higher

Introducing...

The Retainer

Two women sitting at a table with laptops, coffee mugs, and a pair of sunglasses, smiling and talking indoors.
Black dashed line in a cursive style on a transparent background.
A simple line drawing of a paper airplane with a curved trail behind it.

The Retainer is our partnership container — where we embed as part of your team. Bigger businesses have more moving parts, and with that comes more complexity to navigate: rebrands, restructures, new markets, growing teams.

As your fractional CMO & COO, we work alongside you and your people to steer projects, strengthen systems, and keep momentum steady while you lead.

Each scope of work is customised, however, typical scope includes:

  • Monthly strategy sessions to set direction

  • Weekly check-ins to keep priorities on track

  • Hands-on support across marketing, operations, or both

  • Process optimisation and team leadership

  • Slack access for fast decisions + quick-turn support

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You’ll Walk Away With

Clarity

on priorities, projects, and what actually drives growth

Stability

in your systems, structure and consistency across the business

Confidence

in where you’re heading and that your team is supported and you’re not carrying it all

Impact

more reach, more revenue, more influence — without burning out

“Having Claire & Georgia on retainer was a no-brainer. They didn’t just advise; they supported and kept us moving through a messy restructure. For the first time in ages, stagnant projects moved, the team had direction and I finally had headspace to think again.”

How It Works:

  • We start with a consultation call to get under the skin of your business, your goals, and your current challenges.

  • You’ll receive a tailored retainer scope outlining where we’ll focus — marketing, operations, or a mix of both.

  • We present the proposal to you and your senior team, align on priorities, and agree the route forward.

  • Once we’re in, you’ll have us fully embedded in your business. Monthly strategy sessions, weekly check-ins, and ongoing Slack access keep everything moving. We’ll also work directly with your team where needed.

  • We roll up our sleeves and lead against the agreed scope - guiding your people, and keeping growth on track.

Your Investment

$3,000 – $10,000/month

(depending on scope + team size)

Minimum 3-month commitment

Every retainer is bespoke. We scope proposals individually to reflect your business needs, your team, and the level of support required. No two businesses are the same and neither are our retainers.

make the shift

Is This Right For You?

Yes — if you’re ready to:

  • Lead with confidence through a rebrand, restructure, or buy-out with confidence

  • Step into new markets or investment opportunities without chaos behind the scenes

  • Have senior-level partners embedded in your business — without the full-time salaries

  • Free up your time to lead while knowing strategy is being executed

  • Scale sustainably with clarity, stability, and impact

Questions we’ve been asked:

  • We require a minimum of 3 months. Typically, most businesses work with us for 6-9 months.

  • We’ll create a tailored plan based on your needs - whether that’s marketing leadership, operations, or both. You’ll always know what’s included before we start.

  • Yes. Even though we are hired as contractors, we’ll step in as part of your leadership team, guiding and supporting your people so everything runs more smoothly.

  • Most clients work with us remotely via Zoom and Slack. But if you’d like us in your office for a VIP Day or Sprint session, we’re happy to travel. Travel expenses must be covered by you.

  • Both. We lead, manage, and execute against the agreed scope. Think of us as the bridge between strategy and action.

  • Scope flexes with your needs. If you need more hands-on hours or leadership in a busy period, we’ll agree that in advance and adjust.

  • No. Currently, Discovery, Proposal are Consultation are all pre-payment stage. The only exception is if your business requires a full Audit before we can scope effectively - in that case, we’ll flag it and agree it with you upfront.

Paper Planes Co.

We are

Two women sitting on stairs, smiling and facing each other, inside a house.
Silhouette of a curled-up cat with a dashed line forming a stylized tail.
Illustration of a paper airplane with a flight path in green.

We’re Georgia and Claire — co-founders of Paper Planes, and we believe the world will be a better place with more women in the driving seat. We give ambitious female founders the clarity, confidence and tools to scale without burning out.

With CMO-level brand expertise, COO-level operational know-how, and a dose of unfiltered honesty. We don’t just help you build a business. We help you build a legacy.

more about us